November 18, 2014

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.

October 1, 2014

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.

September 4, 2014

Saks Fifth Avenue continues to step up its digital efforts with its launch of a user-generated content hub called #SaksStyle.

July 21, 2014

Facebook is testing a new “buy” button designed to help businesses drive sales through Facebook in News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

June 16, 2014

Crowdsourced grocery delivery provider Instacart is expanding its same day and one-hour service to new markets after receiving $44 million in funding from some big name Silicon Valley investors.

June 16, 2014

Quill Ideas is the name of a new crowdsourcing platform the online division of Staples launched for customers and employees to share ideas in new and interesting ways.

June 12, 2014

Retail industry veteran Tom Dowdy has joined Mobee as SVP of business development to drive growth following recent enhancements to the mobile crowdsourcing and retail intelligence platform.

June 4, 2014

Retail Solutions, a global provider of cloud-based, Big Data analytics and real-time intelligence for the consumer products industry, has selected Gigwalk, a local visibility software platform, to power its new RSi Intelligent Crowdsourcing solution.

April 23, 2014

Usage of Facebook’s social media platform continued to expand during the first quarter with mobile advertising now accounting for 59% of the company’s revenue.

March 14, 2014

Sephora has launched Beauty Board, a social shopping platform designed to engage clients through beauty images. Users will be able to post, share, browse and shop Sephora's photo gallery directly on, the mobile site, iPhone and Android apps.

February 21, 2014

Facebook has reached an agreement to acquire WhatsApp, a cross-platform mobile messaging company, for a total of approximately $16 billion, including $4 billion in cash and approximately $12 billion worth of Facebook shares.

February 6, 2014

CVSL is a growing group of micro-enterprise companies that connect social media networks into an ever-expanding virtual community of social commerce, and it has just named Richard Holt as VP of finance and controller.

February 3, 2014

Facebook just reported record levels of user engagement along with fourth quarter sales and profits that blew away forecasts, but a new study offers a more measured view of the social media network’s longer term prospects.

January 29, 2014

Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.

August 14, 2013

Brand Networks, a leading integrated social software solutions and digital marketing services provider, has made additions to its executive team as part of the company’s strategy to accelerate expansion.

February 7, 2013

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

December 4, 2012

Staples and LinkedIn have teamed up to launch SUCCEED: Small Business Network, an online forum for small business professionals.

August 10, 2012

Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook fan page for a chance to win a new car.

August 2, 2012

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

August 1, 2012

Retail shopping app, Shopkick has named Alexis Rask as its new VP and general manager brand partnerships.

August 1, 2012

Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

April 19, 2012

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media.

March 30, 2012

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

February 8, 2012

Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers.