Social shopper media firm Collective Bias may have been founded in Walmart’s home town of Bentonville, Ar., but the firm has big plans to help suppliers to Target achieve their social media objectives.
Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers.
Walmart may have been slow to embrace the online space in the mid 90’s when dot-com fever first heated up, but it isn’t making the same mistake the second time around as the digital world undergoes the mobile and social revolution.