Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”
More momentum for Pinterest and the emergence of social shopping are among the top social media trends that research and analytics firm Blueocean Market Intelligence predicts will impact the retail industry this year.
Social shopper media firm Collective Bias may have been founded in Walmart’s home town of Bentonville, Ar., but the firm has big plans to help suppliers to Target achieve their social media objectives.
Walmart may have been slow to embrace the online space in the mid 90’s when dot-com fever first heated up, but it isn’t making the same mistake the second time around as the digital world undergoes the mobile and social revolution.