Disney’s Frozen and Marvel’s Spider-Man characters are being used by the entertainment company’s consumer products group to get kids to eat more apples.
One may not immediately associate Kellogg with game apps, but the breakfast cereal brand is releasing a web-slinging game app to mark the upcoming The Amazing Spider-Man 2 movie.
Toys“R”Us has brought the excitement of "The Amazing Spider-Man" to its customers with a dedicated in-store boutiques and a special display at its Times Square location.
Target is taking “The Amazing Spider-Man” fan experience beyond the big screen with a selection of merchandise inspired by the summer action movie.
Walmart has teamed up with Sony Pictures Home Entertainment and Marvel Entertainment to offer customers the ultimate Spider-Man experience weeks before the release of The Amazing Spider-Man, in theaters July 3.