Walmart’s chief merchant and chief marketing officers are headliners at an upcoming conference organized by the Center for Retailing Excellence within the University of Arkansas’ Sam M. Walton College of business.
More than 500 suppliers and service companies were on hand recently to hear what Walmart chief marketing officer Stephen Quinn had to say at an event organized by the Bentonville Bella Vista Chamber of Commerce.
Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.