Content about Store brand

May 9, 2013
CVS expands store brand portfolio

Rite Aid has Pantry, Walmart has Great Value and now CVS/pharmacy has added Total Home, a new home care product line available exclusively at CVS/pharmacy stores nationwide, to its store brand portfolio.

February 21, 2013
CVS/pharmacy revamps private label products

WOONSOCKET, R.I. — CVS/pharmacy is making some changes to its Gold Emblem food product line, including enhanced ingredients and new flavors, the retail pharmacy chain said Thursday.

The line has been revamped with more options and a new look. Gold Emblem includes more than 250 products, such as nuts, trail mixes, chips, pretzels, dried candies, cookies, spices, juices, condiments, baking products and breakfast bars. CVS introduced it in 1995, making it one of the first private-label food lines created by a major drug store chain.

January 25, 2013
Target Canada unveils exclusives, partnerships ahead of opening

Target has revealed its exclusive partnerships, own brands and limited collections that Canadian consumers can look forward to experiencing once the retailer opens its first stores in the country this spring.

November 19, 2012
Walmart wins award for private-label pet food package design

Walmart took home an award for its private-label pet food package design at the Store Brand Decisions third annual Retailer Innovation Awards.

November 5, 2012
Walgreens launches environmentally friendly store brand Ology

Walgreens has launched Ology, a nationally accessible and affordable brand formulated to be free of harmful chemicals. Exclusive to Walgreens' family of companies, the Ology brand features a line of baby and personal care products as well as household cleaners, the company stated.

July 18, 2012
Food Lion expands pricing strategy to the Carolinas

Food Lion continues to roll out its new brand strategy, this time bringing the program to 269 stores in North Carolina and South Carolina, including its headquarter city of Salisbury, N.C.

May 15, 2012
Kohl’s, Nordstrom, Target and Walgreens tops in Harris poll

Kohl’s, Nordstrom and Target ranked first in their categories in a new survey by Harris Interactive. The 2012 Harris Poll EquiTrend (EQ) study surveyed Americans about brands across several retail segments, revealing which brands prompted them to open their hearts—and consequently—their pocketbooks.

April 13, 2012
Survey: Bargain shoppers reshape grocery experience

A new study released Thursday by MarketTools found that 63% of shoppers said they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value.

March 28, 2012
Food Lion rolls out new strategy at more stores

Food Lion continues to implement its new strategy of offering greater value on store brands and being competitive on national brand, while providing a convenient shopping experience.

February 13, 2012
Supervalu to roll out new private-label brand to independent grocer base

Supervalu on Monday announced that its new Essential Everyday private-label brand — to include more than 2,400 products by early 2013 — now is available in select independent retail locations.

September 13, 2011
Kroger invests in value

Consumer sentiment toward the economy continues to be negative, acknowledged David Dillon, Kroger chairman and CEO, a factor that may drive many consumers toward more of the value-driven store brands in which Kroger is investing.

August 24, 2011
Meijer thinks local with new Chicago store

Meijer announced that it has opened a new, smaller-format grocery store in the Chicago area.

August 5, 2011
Private brands deliver big savings

NEW YORK — Consumers heading to the grocery store this summer can garner more than 35% in savings if they buy store brands, according to a pricing study conducted by the Private Label Manufacturers Association.

July 19, 2011
Survey: Food shoppers look for value amid rising prices, shrinking package sizes

Rising food prices and shrinking package sizes is a top concern for consumers, according to Deloitte's "2011 Consumer Food and Product Insight Survey."

June 21, 2011
PLMA reports jump in 2010 private-label sales

Private-label sales across all three major retail channels reached new highs in 2010, according the Private Label Manufacturers Association.

January 26, 2011
Safeway expands health-and-wellness brand portfolio with Open Nature

Building on the success of its store brands O Organics and Eating Right, Safeway is boosting its portfolio with a new line of healthy, nutritious food.

January 21, 2011
Many Americans believe private-label products are high quality

It seems that private-label brands are getting a sterling reputation among shoppers.

September 30, 2010
Kmart launches Smart Sense

HOFFMAN ESTATES, Ill. - Kmart announced the expansion of its brand portfolio with the introduction of the Smart Sense line, its new Kmart brand that includes a wide range of items including everything from snacks and beverages, to oral care, paper products, household cleaners and over-the-counter medications.

September 29, 2010
Kmart launches Smart Sense

Kmart announced the expansion of its brand portfolio with the introduction of the Smart Sense...

September 23, 2010
Survey finds disconnect between consumer, retailer view of private brands

According to Deloitte's "The Battle for Brands in a World of Private Labels" study, when asked how market share of store brands will change in the United States by 2012, 77% of CPG executives and 90% of retail executives surveyed indicated it will increase or increase significantly.

September 22, 2010
Survey finds disconnect between consumer, retailer view of private brands

According to Deloitte's "The Battle for Brands in a World of Private Labels" study, when...

September 12, 2010
Consumer Reports is at it again

The nation’s leading consumer advocacy group continues to be beat the drum for retailers’...

June 21, 2010
Kmart keeps customer first amid changing times

Kmart’s focus continues to be on keeping the customer the top priority and delivering high-quality merchandise at an affordable price. RetailingToday.com spoke with Kmart chief marketing officer Mark Snyder to learn more about how the off-price retailer is meeting those goals!

April 27, 2010
Asda guarantees the best price

Walmart's U.K. division, Asda, has launched the "Asda Price Guarantee" to ensure shoppers that it...

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