Content about Super Bowl

January 29, 2014

Modell’s CEO Mitchell Modell will be extending a personal welcome to Super Bowl fans who visit the flagship store in Times Square, N.Y., via the Tensator Virtual Assistant. The company has invested in the interactive digital signage to personalize its brand and reach out to customers in more than 10 languages.

January 23, 2014

Mars Chocolate North America will debut a new 30-second M&M'S Peanut commercial in the first half of Super Bowl XLVIII Sunday, Feb. 2, featuring Yellow.

January 23, 2014

Mars Chocolate North America will debut a new 30-second M&M'S Peanut commercial in the first half of Super Bowl XLVIII Sunday, Feb. 2, featuring Yellow.

January 22, 2014

Bud Light, the official beer sponsor of the NFL, is teaming up with NFL Hall of Famer Bruce Smith to launch "Stay in the Game/Drink Responsibly" — an integrated campaign that will provide adults with a reliable way to travel during the weekend of the big game.

January 22, 2014

Bud Light, the official beer sponsor of the NFL, is teaming up with NFL Hall of Famer Bruce Smith to launch "Stay in the Game/Drink Responsibly" — an integrated campaign that will provide adults with a reliable way to travel during the weekend of the big game.

January 21, 2014

In anticipation of Super Bowl XLVIII, Macy’s has opened an exclusive NFL Shop at Super Bowl on the fourth floor of its flagship Herald Square in New York City. Macy’s will keep the 36,000-sq.-ft. space open through Tuesday, Feb. 4.

January 21, 2014

In anticipation of Super Bowl XLVIII, Macy’s has opened an exclusive NFL Shop at Super Bowl on the fourth floor of its flagship Herald Square in New York City. Macy’s will keep the 36,000-sq.-ft. space open through Tuesday, Feb. 4.

January 20, 2014

Now that we know the two teams that are heading to Super Bowl XLVIII, Gillette is offering a chance for football fans to score last-minute tickets to the big game via Twitter.

January 20, 2014

Now that we know the two teams that are heading to Super Bowl XLVIII, Gillette is offering a chance for football fans to score last-minute tickets to the big game via Twitter.

January 7, 2014

Upscale department store retailer Bloomingdale’s isn’t a name typically associated with football, but that all changes this year as a result of the Super Bowl being held in New York for the first time ever.

January 6, 2014

H&M is getting ready to take its latest ad campaign featuring David Beckham’s Bodywear collection to the Super Bowl. To mark the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store.

January 6, 2014

H&M is getting ready to take its latest ad campaign featuring David Beckham’s Bodywear collection to the Super Bowl. To mark the commercial, David Beckham will also make his first ever appearance at the new H&M Times Square store.

January 6, 2014

Wonderful Pistachios is heading to the Super Bowl for the second consecutive year, and is taking Emmy-award winning host and executive producer of Comedy Central's "The Colbert Report," Stephen Colbert, with it.

October 17, 2013

Néstle plans to launch a cup version of its popular Butterfinger candy bar next year, and will introduce the Butterfinger Peanut Butter Cups in a Super Bowl commercial.

October 17, 2013

Néstle plans to launch a cup version of its popular Butterfinger candy bar next year, and will introduce the Butterfinger Peanut Butter Cups in a Super Bowl commercial.

May 21, 2013

Store closures and a shift in this year’s Super Bowl affected Best Buy’s results for the 13-week period ended May 4.

May 21, 2013

Store closures and a shift in this year’s Super Bowl affected Best Buy’s results for the 13-week period ended May 4.

January 11, 2013

New brands Budweiser Black Crown and Beck’s Sapphire will make their national television debut with 30-second ad spots which will air during Super Bowl XLVII on Sunday, February 3 on CBS, Anheuser-Busch announced.

January 11, 2013

New brands Budweiser Black Crown and Beck’s Sapphire will make their national television debut with 30-second ad spots which will air during Super Bowl XLVII on Sunday, February 3 on CBS, Anheuser-Busch announced.

January 9, 2013

Kraft has joined with other leading advertisers willing to plunk down several million dollars for the opportunity to air a 30 second sport promoting its MiO brand water enhancer during the Super Bowl XLVII on February 3.

January 9, 2013

Kraft has joined with other leading advertisers willing to plunk down several million dollars for the opportunity to air a 30 second sport promoting its MiO brand water enhancer during the Super Bowl XLVII on February 3.

December 28, 2012

Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.

December 28, 2012

Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.

February 7, 2011

Best Buy announced that through Feb. 12 it is offering customers its buy back program for free.

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