New brands Budweiser Black Crown and Beck’s Sapphire will make their national television debut with 30-second ad spots which will air during Super Bowl XLVII on Sunday, February 3 on CBS, Anheuser-Busch announced.

Kraft has joined with other leading advertisers willing to plunk down several million dollars for the opportunity to air a 30 second sport promoting its MiO brand water enhancer during the Super Bowl XLVII on February 3.

Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.

Best Buy announced that through Feb. 12 it is offering customers its buy back program for free.

From a licensed product sales standpoint it doesn’t get much better than having the Pittsburgh Steelers and Greenbay Packers squaring off this Sunday in Super Bowl XLV. Both teams are storied franchises, and although they are from relatively small markets, enjoy a national following, which means plenty of shoppers have been out looking to acquire fresh gear for the big game and will be looking to do so in the weeks following the game.

Best Buy has confirmed appearances by Grammy Nominated, Pop/R&B sensation, Justin Bieber, and rock’s most iconic couple, Ozzy and Sharon Osbourne, in the retailer’s first ever commercial to air during the Super Bowl.