Retailers and manufacturers targeting Gen X and Y shoppers this holiday season should introduce more transparency into their product labels and identify fair trade, conflict-free and environmentally friendly practices.
Eight months into his role as CEO and with a new merchandising organization in place, David Campisi is following a familiar blueprint to reinvigorate the performance of Big Lots — making hard choices to streamline operations, implementing new merchandising strategies and lowering near-term expectations.
Walmart chief marketing and merchandising officer Duncan Mac Naughton told investors during an October meeting that the retailer would have the largest share of voice during the holiday season and that was certainly evident during November, according to data released this week from Kantar Media Ad Intelligence and Placed.
Unprecedented shopper traffic was seen at Target on Black Friday, according to president, CEO and chairman, Gregg Steinhafel, who also said the retailer provided exceptional service without offering much insight into sales.
Target spent an estimated $28 million on advertising November 3-7, which netted it nearly 12% of retail traffic during Thanksgiving weekend, according to data released this week from Kantar Media Ad Intelligence and Placed.
Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.
Early this week, Target began to generate traffic to its e-commerce site ahead of Cyber Week. They offered REDcard holders an exclusive online Black Friday preview sale, and Cartwheel app users Black Friday-like deals.
Big Lots has appointed former Kitchen Collection executive Richard Chene as EVP, chief merchandising officer. Chene will oversee all merchandising and global sourcing strategies and execution, including the development and attraction of talent for the organization.
Walmart will kick off a pre-Black Friday savings event in stores and online at 8 a.m. Friday, Nov. 22. The big box retailer is lowering prices on toys and electronics to match select Black Friday offers from Target, Toys “R” Us and Best Buy one week early.
Red hot Pinterest is offering new functunality to third parties that will allow them to curate content and drive traffic to their sites, and major retailers such as Walmart, Target and Zappos are all over it.
Walmart managed to achieve its third quarter profit target despite reporting weaker than expected U.S. sales which prompted the company to issue a tepid outlook for fourth quarter sales at Walmart U.S. stores and Sam’s Club units.
Target created A Bullseye View a little more than two years ago as an innovative digital platform to achieve a deeper level of engagement with those who have an interest in all things Target. Billed as a behind-the-scenes magazine, A Bullseye View was recently relaunched to incorporate new features and functionality to build upon its original mission. The corporate and social public relations team responsible for the initiative is led by Eric Hausman, who spoke recently with Target Supplier News about what’s different, why content rules and the role of brands in the publishing space.
Target is getting ready for the holidays with a big multichannel push that includes expanding its in-store pick-up program for products ordered online to all of its U.S. stores by Nov. 1 — a service that is now available in about half of the chain’s locations.
Target is enlisting Jonna Mendez, a former CIA officer, who will serve as a “Kids’ Gift Detective.” Inspired by her years of CIA experience, Mendez will offer online tips and techniques via a video series at ABullseyeView.com where she works with popular mom bloggers.
Following the lead of specialty retailers such as Lululemon and Athletica, Target has unveiled an exclusive collection of fashion-forward lifestyle apparel for men, women and children — C9 by Champion — just in time for the fall and holiday season.