September 15, 2015

There are several strategies retailers can use to boost usage rates of their consumer apps.

June 17, 2015

Texting and checking social media sites aren’t on any retailer’s job description for store level hourly positions, but those and other Internet-enabled activities are sapping the productivity of workers, according to a CareerBuilder study. 

May 19, 2015

Nordstrom is launching another innovative omnichannel capability to make shopping even easier for its tech-savvy customers.

October 1, 2014

Twitter is giving over every message ever tweeted to the data scientists at the Massachusetts Institute of Technology’s famed Media Lab. The social media giant is also giving $10 million (throughout a five-year period) to fund the new Laboratory for Social Machines (LSM), which will be based at the Media Lab.

September 8, 2014

Twitter is taking a page from Facebook and testing its own Buy button, which will allow users of the social media platform to purchase products directly from Tweets.

July 29, 2014

Twitter posted solid growth in user metrics for its second quarter, including strength in mobile, which allowed the social media platform to exceed sales and profit forecasts.

June 30, 2014

Smith Micro Software has unveiled its new AniMates mobile messaging app that lets users personalize voice messages with talking characters, scenic backgrounds and voice effects.

June 30, 2014

Twitter has released a full suite of targeting, creative and measurement tools to enable advertisers to promote their mobile apps through the new Mobile App Promotion (MAP) product. For marketers, this means a native ad unit users can use to install apps directly from the Twitter timeline.

June 20, 2014

Walmart continues to press on the mobile phone front with an exclusive deal with Virgin Mobile. As of Saturday, June 21, Virgin Mobile’s payLo will offer customers domestic unlimited voice or unlimited texting for $20 per month.

May 29, 2014

Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.

April 16, 2014

Leading B2C mobile messaging company Outspoken greatly expanded the capability of marketers to use its service this week with a major upgrade involving Apple devices.

October 22, 2013

Pritzker Group Venture Capital, formerly New World Ventures, has invested $45 million in Chicago-based SMS Assist, a leading mobile and cloud-based facilities maintenance technology company.

September 17, 2013

SMS Assist has appointed Michael L. McMath as VP of client services for the Chicago-based technology-driven facilities maintenance and management company.