Twitter is giving over every message ever tweeted to the data scientists at the Massachusetts Institute of Technology’s famed Media Lab. The social media giant is also giving $10 million (throughout a five-year period) to fund the new Laboratory for Social Machines (LSM), which will be based at the Media Lab.
Twitter has released a full suite of targeting, creative and measurement tools to enable advertisers to promote their mobile apps through the new Mobile App Promotion (MAP) product. For marketers, this means a native ad unit users can use to install apps directly from the Twitter timeline.
Walmart continues to press on the mobile phone front with an exclusive deal with Virgin Mobile. As of Saturday, June 21, Virgin Mobile’s payLo will offer customers domestic unlimited voice or unlimited texting for $20 per month.
Savvy consumer packaged goods and retail marketers already know the value of leveraging social media to drive sales and now Twitter has equipped them with a new tool to more effectively engage shoppers.