The Clorox Company has promoted Nick Vlahos, currently SVP and chief customer officer, to EVP and chief operating officer of household, lifestyle and core global functions, a position previously held by retiring EVP-COO George Roeth.
The Clorox Company’s board of directors has promoted Benno Dorer to CEO, effective Nov. 20. At that time, Donald R. Knauss will continue serving on the board in a newly created executive chairman role.
The Clorox Company has entered into an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, making it an official partner of the U.S. Soccer Federation and the Federación Mexicana de Futbol (FMF, also known as the Mexican national team).
The holiday season has officially kicked off and Clorox is anticipating the messes that will need cleaning. The brand is teaming up with actress Busy Philipps for the third annual Bleach It Away sweepstakes.
The Clorox Company has updated its strategic growth plan. Called the 2020 Strategy, it focuses on delivering long-term, profitable growth through the year 2020 and builds upon the company's recently completed centennial strategy.