Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.

Tiffany & Co. is shifting and expanding responsibilities for two executive vice presidents, Beth Canavan and Frederic Cumenal.

In honor of the 2012 Academy Awards, Tiffany & Co. has engaged the services of celebrity stylist Rachel Zoe to create a window display that highlights Hollywood glamour from the 1930s through the 1970s.

It’s been one extreme or another the past few weeks in the retail world. First, luxury retailers Tiffany and Saks reported strong sales and profits and then on Tuesday Dollar General results showed the low-end consumers have some spending power and a taste for its brand of discount retail.

The economic headwinds so often cited by mass market retailers as a drag on financial results had no impact on luxury goods retailer Tiffany during the second quarter.

Despite continued weakness in the overall economy, middle and upper-class consumers appear to remain little affected by the downturn, as evidenced by Tiffany & Co.'s U.S. same-store sales growth of 9% during its fiscal fourth quarter.

Tiffany & Co. announced that James Quinn will retire in early 2012. Quinn joined Tiffany in 1986 and has served as president since 2003, responsible for the company’s sales outside the Americas.