April 28, 2015

Toys“R”Us and Toysrus.com are set to bring customers to a galaxy far, far away with a year-long omnichannel celebration in honor of the epic Star Wars saga.

April 16, 2015

When the Special Olympics get underway in late July in Los Angeles, a major awareness effort and hefty donation from Toys “R” Us will make a powerful contribution.

March 24, 2015

A strengthened omnichannel fulfillment model helped slow the pace of sales declines at Toys “R” Us last year and now the retailer is looking to execute the next phases of transformation strategy to restore profitable growth.

March 20, 2015

Cost-cutting efforts ongoing at Toys “R” Us Inc. didn’t stop the retailer from reporting a profit in the fourth quarter.

March 19, 2015

Time may be running out for Toys "R" Us shoppers to ride the Ferris wheel at the retailer's flagship store in Time Square.

January 29, 2015

Toys "R" Us is expanding its partnership with the Special Olympics with a whopping $1.25 million commitment toward sponsoring the 2015 Special Olympics World Games.

January 20, 2015

Toys "R" Us will be taking back used baby products starting Jan. 23 in exchange for discounts on new items, an annual event that has helped remove more than a million potentially unsafe items from the marketplace.

January 15, 2015

Holiday sales in 2014 were strong, and enthusiastic shoppers helped Toys “R” Us and Ikea raise nearly $20 million for children's charities.

January 9, 2015

Santa did not bring any gifts this past holiday season for Toys "R" Us, as the toy retailer reported a drop in same store sales. 

December 12, 2014

A $43.5 million fine has been levied against 10 Wall Street firms for doing what they were asked by Toys “R” Us as the retailer prepared an ill-fated public stock offering in 2010.

December 11, 2014

Expense control and a more rational promotional environment helped Toys “R” Us reduce the size of its third quarter operating loss but the company had little to say about its outlook for Christmas sales and profits.

November 18, 2014

For many shoppers, it’s that time of year to skip the holiday meal, devise a shopping strategy and get in line, right? Well, not if you are a Toys”R”Us Rewards member. The company is now among the growing ranks of retailers looking to create an aura of exclusivity with shoppers by promoting early access to the hottest holiday prices. 

November 17, 2014

A Toys “R” Us executive will take over the top post at Brookstone, the product development company and specialty retailer that emerged from bankruptcy this year after being bought by a group of Chinese investors.

November 7, 2014

Toys "R" Us Inc. on Friday announced an array of holiday marketing initiatives along with the news that its stores  will open at 5 p.m. on Thanksgiving Day Thursday, Nov. 27, the same time as 2013, and will remain open through 11 p.m. on Friday, Nov. 28, offering doorbusters and deals.

October 28, 2014

A strong start to holiday season at Toys “R” hinges on a carefully curated offering of merchandise offered online and in a catalog known as The Great Big Christmas Book being distributed to households this week.

October 16, 2014

The holidays will be a little more joyous this year for some of the 14.7 million U.S. children living in poverty. 

September 17, 2014

Leading accessories retailer Claire’s plans to open 100 of its distinctive branded shops with thousands of products within Toys “R” Us stores worldwide by year end and alluded to the possibility of more locations to come.

September 16, 2014

Just as retailers like Walmart and Target unveil their top toy lists ahead of the holiday shopping season, Toys“R”Us has revealed its 2014 Holiday Hot Toy List. The annual list of 36 items is determined by Toys“R”Us play experts and packed with a wide range of brand new toys and games.

August 19, 2014

Toys“R”Us is teaming up with nine-time baseball All Star Albert Pujols for its yearly Toy Guide for Differently-Abled Kids. This year’s issue marks the 20th anniversary of the publication, which focuses on products sold in Toys“R”Us and Babies“R”Us stores that are good for special needs children’s development.

August 4, 2014

Toys"R"Us is unveiling a new hashtag — #LetsPlay — for its latest ad campaign, which features traditional television spots. The retailer will also be leveraging Facebook, Twitter, Instagram and The Toys"R"Us YouTube Channel to share 'C'mon, Let's Play' content, including commercial clips, behind-the-scenes photos and video from the campaign shoot.

June 20, 2014

Former AutoNation CFO Michael Short will become the new CFO at Toy’s “R” Us on June 23 to replace Clay Creasey who left the retailer after eight years.

June 12, 2014

Toys “R” Us reported a 4% same store sales increase during the first quarter, a surprisingly strong figure given the weather related challenges cited by other retailers who experienced weak sales.

May 22, 2014

Toys “R” Us has appointed Campbell Lennox as managing director of the company’s Australia unit, effective May 26. Lennox will report to Monika Merz, president, Toys “R” Us, Asia Pacific.

May 16, 2014

More than 1,200 leaders from the toy and baby products industries gathered at the Marriott Marquis Hotel in New York to celebrate the 2014 Toys “R” Us Children’s Fund Gala.