Under Armour has signed a multi-year partnership with Arizona Cardinals cornerback Patrick Peterson. As brand ambassador, Peterson will wear Under Armour cleats and clothes on the field and during training.
Nearly two months after opening up a specialty retail location in New York’s SoHo neighborhood, Under Armour has confirmed that it plans to open in March 2015 its latest Brand House at 600 North Michigan Ave. in Chicago’s Magnificent Mile.
With net revenues soaring 36% in the first quarter to $642 million from $472 million in the prior year's period, Under Armour is off to a strong start in 2014. In conjunction with its financial results, the company also opened its newest specialty retail location in SoHo, in New York.
Under Armour is continuing its drive toward domestic and international growth by bolstering its senior executive team. The brand has elevated chief operating officer Kip Fulks to president of product and Henry Stafford to president of North America.
Under Armour has opened its first retail theater specialty store at the Jing An Kerry Centre in Shanghai, China. The store features a multi-dimensional short film that depicts athletes who use the brand.
Under Armour is going back to its roots — grassroots football, that is — in its latest global marketing campaign. Things kick off with a 60-second spot called, "Ready for August," which will serve as the centerpiece of phase two of the I Will campaign.