Content about Web 2.0

April 15, 2013
Things get Pinteresting at Barnes & Noble

Nook Media, a subsidiary of Barnes & Noble, has launched a new Pinterest app on Nook HD, Nook HD+, Nook Tablet and Nook Color.

March 11, 2013
Dove gives women chance to control Facebook ad space, promote positive beauty messages

Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

March 5, 2013
Neiman Marcus builds Pinterest in fashion

Neiman Marcus is inviting customers to create Pinterest collections featuring images from its Art of Fashion campaign for the chance to win a $1,000 gift card.

February 28, 2013
Valpak shows some love with Facebook

LARGO, Fla. — Coupon distributor Valpak took to Facebook last month to ask consumers to show what they love for the chance to win cash in the first ever Facebook promotion featured on the front of the Valpak envelope.

Since the "Show Us What You Love" Sweepstakes started last month, Valpak has had an overwhelming response. Photographs of adorable babies, furry puppies and sunny beaches filled with families – have been sent in through the Valpak Facebook contest.

January 31, 2013
Facebook friends retailers with new gift card program

Target has found a new friend in Facebook, as the retailer has become one of the first businesses to participate in the social network's new gift card program.

January 18, 2013
Best Buy gets in on third-party swap

Best Buy has partnered with Listia, a Web and mobile marketplace where customers can trade used items for new ones.

December 10, 2012
Walmart’s Facebook promotion brings cheer to nonprofits

As part of its 12 Days of Giving Facebook campaign, Walmart will distribute more than $1.5 million to 140 grant recipients in all 50 states and Washington, D.C., throughout the next 12 days.

November 8, 2012
Walmart 'guarantees' customers its best Black Friday ever

Walmart has unveiled its Black Friday circular and event times on www.Walmart.com as well as its Facebook wall and mobile app.

November 1, 2012
Walmart brings back Facebook giving campaign

Walmart has launched its 2012 "12 Days of Giving" campaign by calling on Facebook users to once again nominate the nonprofits that are making an impact in their local communities and need support.

October 26, 2012
Report: Facebook brand engagement up 896%

Facebook brand engagement has risen 896% on a year-over-year basis, according to a new study from Adobe Systems Inc., with mobile users accounting for nearly one-quarter of all engagement.

October 18, 2012
Forget like, Walmart loves Facebook

Facebook investors are still a disgruntled lot, but Walmart couldn’t be happier with its experience with the social network.

September 12, 2012
More cute cat videos coming to You Tube

And the award for most effective use of social media in the pet category goes to…

August 28, 2012
Facebook fans can print their memories with new Walgreens app

Walgreens on Tuesday announced a new application built into Facebook that allows desktop computer users to print their favorite photos, complete with likes and comments, at any Walgreens location nationwide as part of a feature called PrintWorthy.

August 10, 2012
Albertsons Market furthers social media effort with Facebook contest

Albertsons Market has launched a month-long contest asking customers to share their “Best Road Trip. Ever!” through photos, videos and essays on Albertsons Markets’ Facebook fan page for a chance to win a new car.

August 2, 2012
L'Oreal USA selects Clarabridge for social media listening initiative

Beauty brand L'Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

August 1, 2012
Target friends Facebook for back-to-school campaign

Target is engaging Facebook to help determine how half of a $5 million back-to-school donation is allocated.

April 19, 2012
Study: Twitter, LinkedIn appropriate social media building blocks for retail marketers

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media.

March 30, 2012
Employee engagement in a social media world

Retailers are now well familiar with social media as a means of engaging consumers, but may be less familiar with using this means of interactive dialogue to engage employees. And, yes, even those employees out on the sales floor. Why is employee engagement so important? Because profits are important.

February 8, 2012
Getting serious about social

Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers.

February 3, 2012
Facebook’s future and the implications for retail

Social media has transformed the way brands connect with consumers, which is why anyone interested in the future of retail owes it to themselves to spend at least a few minutes combing through the registration statement Facebook filed with the Securities and Exchange Commission this week in connection with a planned public stock offering.

July 6, 2011
Opinion: Retailing and social media: What’s next?

By now, any digital marketing executive realizes that with more than 700 million users worldwide, Facebook’s “population” would make it the third largest nation in the world, and a platform that is too big to ignore. And just like any other country, there are some fundamental elements required to feed and foster the populace (aka – your customers, potential customers and fans). 

June 16, 2011
Inventing the future @WalmartLabs

Walmart may have been slow to embrace the online space in the mid 90’s when dot-com fever first heated up, but it isn’t making the same mistake the second time around as the digital world undergoes the mobile and social revolution.

April 20, 2011
Weis brings savings to Facebook fans

Weis Markets’ official Facebook page is celebrating its 10,000th fan with exclusive coupon offers, the grocer announced Tuesday.

February 24, 2011
Walmart taps Facebook users to help fight hunger

Walmart said it will present more than $1.5 million to nonprofits in six U.S. communities, thanks to Facebook users' help with the retailer's commitment to fight hunger through 2015.

January 24, 2011
Online traffic down, but holiday sales set record

Online sales soared to new heights this past holiday season even though major retailers had a tough time attracting traffic during December. For example, Target.com during December had 37.3 million unique visitors which sounds like a lot and was enough to earn it the 30th ranking on comScore’s top 50 Web properties report released this week.

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