Actress Sofia Vergara is launching her first scent, called Sofia by Sofia Vergara. The fragrance makes its debut exclusively with Home Shopping Network (HSN) at 12:01 a.m. April 24 and in key markets internationally, and rolls out to retailers nationwide in September.
Kohl’s has teamed up with actress Katie Holmes to confront the “pink elephant in the room” — breast cancer — in a new awareness-raising initiative. Kohl’s will donate up to $1 million to Susan G. Komen to help support the cause.
The holiday season has officially kicked off and Clorox is anticipating the messes that will need cleaning. The brand is teaming up with actress Busy Philipps for the third annual Bleach It Away sweepstakes.
Febreze has launched a collection of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation and actress Alyssa Milano to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax.
Online retailer Piperlime continues to grow its Guest Editor program. The program's most recent addition is actress Jessica Alba, who will join current guest editors Rachel Zoe and Olivia Palermo to launch the fall 2013 season.
To mark the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate will team up with actress and television host Stacy Keibler to try to break the Guinness World Record for most people using mouthwash simultaneously, currently at 1,061.
New York & Company and actress Eva Mendes announced that they have signed a multi-year agreement to collaborate and create a co-branded seasonal capsule collection available at New York & Company (NY&C) stores nationwide and online beginning fall '13.
Iconix Brand Group has unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's. Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.