ChapStick has selected Alex Morgan, Olympic gold medalist and member of the U.S. Women’s National Soccer Team, as its latest brand ambassador. Morgan will serve as the first brand spokesperson in more than a decade and will appear in national television and print advertising, set to debut Nov. 4.
Electronic Arts has entered into a multi-year endorsement deal with the captain of the U.S. Soccer National Team, Clint Dempsey. As part of the deal, Dempsey will serve as EA Sports Football Ambassador.
Russell Athletic brand deployed its brand ambassador and Washington wide receiver Pierre Garcon to three Washington, D.C.-area high schools. Garcon delivered Russell Athletic uniforms to the school's respective football teams.
Hawaiian Tropic has retired its Miss Hawaiian Tropic Bikini Contests and is looking for a woman who will serve as the "new face" of the brand, which is owned by Energizer Personal Care, a division of Energizer Holdings.
Interior designer Cathy Hobbs has been named as the exclusive brand ambassador for Mythic Paint, a maker of zero-volatile organic compounds (VOC), zero-toxins and non-carcinogenic high performance paint.
Flirt! Cosmetics, which is available exclusively at Kohl's, has teamed up with "Glee" star Heather Morris, who will be the new celebrity style ambassador in support of the brand's spring 2011 product collection.