Content about animation

September 17, 2014

Trendy teen retailer Hot Topic is banking on the popularity of the upcoming animated movie The Book of Life to drive sales of an exclusive merchandise offering inspired by the 20th Century Fox and Reel FX Animation Studios film.

June 19, 2013

Leading U.S. toymaker Jakks Pacific has expanded its licensing agreement with Televisa, the largest media company in the Spanish-speaking world, and Univision Communications Inc., the leading media company serving Hispanic Americans, for the “El Chavo” brand.

June 10, 2013

Lowe’s is leveraging the popularity of Disney animated films "Monsters University" and "Toy Story" for its nationwide movie-themed Build and Grow clinics for kids.

May 22, 2013

Vizio, a supplier of consumer electronics, is launching a Father’s Day contest called "Give Dad Your Best," sponsored in part by Best Buy, M-Go and DreamWorks Animation.

February 12, 2013

Toys"R"Us announced that it will be the first retailer in the United States to offer Fisher-Price's Octonauts toys.

June 1, 2012

Toys"R"Us and DreamWorks Animation have unveiled "World of Madagascar," a new brand featuring toys based on characters from all three Madagascar films, now available exclusively at Toys"R"Us online and in store locations around the world.

June 27, 2011

Toys"R"Us announced that it will offer an exclusive collection of toys based on the animated short Toy Story: Hawaiin Vacation, playing in theaters in conjunction with Cars 2.

February 7, 2011

Element14, a collaborative engineering community and electronics store for design engineers and electronics enthusiasts, announced that Jeri Ellsworth has joined its "ask an expert" panel to further promote the exchange of ideas among professionals, enthusiasts, and DIYers alike within the community.

June 4, 2010

It’s not everyday a Viking ship lands in the middle of New York City’s busiest neighborhood, so more than a few heads turned to check out the 40-foot vessel promoting DreamWorks Animation’s How to Train Your Dragon.

The ship, which was flanked by folks dressed in full Viking gear, was stationed at Duffy Square in Times Square on March 22 and March 23 to showcase the film as well as its unique merchandising partnership with Walmart. The Viking ship was the first of more than 2,500 that will be arriving in Walmart stores.

June 4, 2010

It’s not everyday a Viking ship lands in the middle of New York City’s busiest neighborhood, so more than a few heads turned to check out the 40-foot vessel promoting DreamWorks Animation’s How to Train Your Dragon.

The ship, which was flanked by folks dressed in full Viking gear, was stationed at Duffy Square in Times Square on March 22 and March 23 to showcase the film as well as its unique merchandising partnership with Walmart. The Viking ship was the first of more than 2,500 that will be arriving in Walmart stores.

May 31, 2010

Toys"R"Us is gearing up for the upcoming release of Toy Story 3 with dedicated boutiques,...

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