December 23, 2014

Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department. 

December 19, 2014

The person behind the retro marketing campaign at RadioShack is out. 

December 8, 2014

Struggling retailer RadioShack has a new hope for the holidays: Weird Al Yankovch. 

November 11, 2014

Marc Dietz has joined big data analytics provider RetailNext as chief marketing officer.

November 5, 2014

American Eagle Oufitters has turned an April Fool’s joke into a business opportunity by launching its first-ever clothing line for “dogs and their owners,” American Beagle Outfitters, for a limited-edition Holiday 2014 release.

November 4, 2014

The younger generation appears to be more brick-and-mortar than anyone expected.  They may live and breathe online, but come the holidays, they are going to the mall, says the new “2014 Holiday Shopping Behavior Survey” from Simon, a global retail real estate leader. 

November 3, 2014

Enchanted holidays are ahead for Saks Fifth Avenue and its shoppers.  On Monday, November 24, Saks’ flagship store in New York will debut An Enchanted Experience – a new show featuring the unveiling of the store's holiday windows and a dramatic light display incorporating the entire building.

October 23, 2014

American’s feelings and some strange connections to footwear are revealed in a new market research DSW shared recently.

October 20, 2014

The innovative online shopping destination Gilt.com named Clay Cowan chief marketing officer to oversee global strategy, management, and revenue, for all digital channels.

October 16, 2014

Retail advertising solutions provider Bonial International, parent company of Retale, has placed several executives in key roles as it looks to disrupt the traditional retail advertising universe.

October 2, 2014

As the holiday begins to creep closer, GameStop is looking to generate store traffic by unveiling a series of new loyalty incentives during October for PowerUp Rewards program members. The specialty retailer is also offering special financing for new PowerUp Rewards credit cardholders.

October 2, 2014

Vantiv, a leading provider of payment processing services and related technology for merchants and financial institutions, has appointed Larry Drury as its chief marketing officer. Drury will report directly to CEO Charles Drucker.

September 25, 2014

Global confectionery, food and beverage conglomerate Mondelez International has promoted Dana Anderson to SVP and chief marketing officer.

September 17, 2014

PepsiCo’s top marketer and a former top Macy’s executive are the newest members of off-price retailer Burlington Stores board of directors.

September 15, 2014

Pharmavite has named Etienne Patout as its new chief marketing officer and Brett Buatti as VP operations.

September 9, 2014

Maurices, a subsidiary of the Ascena Retail Group, announced that Ali Wing has been named chief marketing officer, executive VP of digital commerce. Wing joins Maurices after 10 years as CEO and founder of giggle, a multichannel retailer, wholesaler and licenser of baby products.

September 5, 2014

Living Proof has promoted Grace Ray to CEO. Ray has served as chief marketing officer since 2011, and succeeds Jill Beraud, who is heading to Tiffany & Co. as EVP of global retail operations.

August 28, 2014

La-Z-Boy has named Doug Collier as SVP of La-Z-Boy Incorporated, chief marketing officer and president, international, and has named Darrell Edwards as SVP of La-Z-Boy Incorporated and chief supply chain officer.

August 8, 2014

The nation’s largest retailer of used cars has turned to the CPG world to hire Jim Lyski as its new chief marketing officer.

August 8, 2014

Trace One, which provides solutions to branded and private-label goods companies, has added Chris Morrison as its chief marketing officer.

July 22, 2014

The Global Retail Marketing Association (GRMA) advisory board has named Hhgregg’s chief marketing officer Julie Lyle chairperson for 2015. Lyle succeeds Brian Beitler, EVP and chief marketing officer, David’s Bridal, who served as chairman from 2012 to 2014.

July 21, 2014

With back-to-school season in full swing, Lands' End Kids has enlisted seven PopSugar Select mom bloggers to curate a collection of "First-day Faves," each to be featured in a new digital popup shop every week at landsend.com/firstdayfaves.

July 17, 2014

Newegg has kicked off its back-to-school campaign for 2014, which features special deals, promotions and sweepstakes designed to help equip students for the upcoming school year.

July 16, 2014

Macy’s is gearing up for the 2014 back-to-school season by reaching out to moms, kids and college students with a one-day shopping event in select locations nationwide called Teen Vogue Back-to-School Saturdays on Aug. 9.