Uniqlo has enlisted musician and music producer Pharrell Williams as a collaborator and spokesperson for the UT 2014 spring-summer collection. Launched in 2003, Uniqlo’s UT T-shirt brand is getting a fresh start this year, as “The New Model T,” a collection produced by its creative director and street fashion icon Nigo.
Bud Light Platinum and Justin Timberlake are launching "Platinum Nights," a digital-to-real-world scavenger hunt that will challenge social media-savvy fans to unlock a series of weekly clues for a chance to win Platinum flyaway experiences during Timberlake's The 20/20 Experience World Tour.
True Religion Apparel appointed Gary Harvey as the brand’s creative director. In this role, Harvey will work with the company’s senior leadership to define the creative vision and design across True Religion. He will report to Lynne Koplin, chief merchandising officer.
American designer, Narciso Rodriguez, will begin an advisory role on Aug. 20 with Banana Republic in partnership with its EVP design and creative director, Simon Kneen, beginning with the fall 2013 collection.