Content about director marketing

January 6, 2014

Procter & Gamble’s Old Spice has revamped its lineup of men’s body sprays with new, first-in-category Re-fresh Technology, which promises to eliminate the need for guys to overspray or reapply throughout the day.

September 13, 2013

Yoplait yogurt has unveiled new packaging design for Go-Gurt, which features prominent health labels.

June 20, 2013

Following the acquisition of Heinz by Berkshire Hathaway and 3G Capital, the company has announced a new senior leadership team.

April 4, 2013

Weis Markets announced that Gretchen Suydan has joined the company as director of marketing.

January 14, 2011

At this year’s NRF show, Peter LaFond, Walmart’s marketing director for online media and smart network, showcased how his company utilizes its in-store video network to deliver targeted, relevant messages to its customers.

At a session titled “In-store digital marketing at Walmart: Case studies from 2010,” LaFond introduced the smart network with a promotional video that explained the marketing strategy behind the network – namely, to focus on “Walmart moms,” which it claimed make the majority of purchasing decisions for their households.

October 25, 2010

NEW YORK - In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.

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