Gap is honoring the 70th birthday of Jimi Hendrix with the launch of two limited-edition t-shirt designs.
Beverage maker Phusion Projects has named Grammy Award winning musician T-Pain as a partner in the Moskato Life brand.
Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in fall.