March 21, 2011

Retail is a hard enough business without muddying the waters with all sorts of activities that have nothing to do with selling stuff shoppers want and need. To recap, Target gave some money to a homophobic politician who a lot of people thought was a jerk, which created an uprising in the gay and lesbian community and resulted in the company adopting a new policy to govern the political contribution process. That wasn’t good enough for Lady Gaga who backed out of an exclusive arrangement with Target and in the process will probably sell even more albums by endearing herself further to her most loyal fans. Then this past week comes news that Target was recognized by an organization called the Ethisphere Institute as one of the World’s Most Ethical Companies.