The pervasiveness of smartphones is making this back-to-school season the most technology-influenced ever, and a new study from Synchrony Financial provides fresh insight on the impact digital tools are having.
The constant evolution of the digital space may leave retailers feeling weary about digital promotions. However, digital promotions are an increasingly important part of the personalized marketing mix – especially in the omnichannel retail environment.
Walmart served up dozens of its top executives to the media this week for two days of store tours and briefings in advance of the company’s shareholders meeting, which began Friday, June 6 at 7 a.m. What follows are 10 key takeaways and select nuggets from the meetings before the meeting.
Procrastinating is out this year when it comes to holiday shopping, with 62% of consumers surveyed planning to finish their gift buying on or before Dec. 16, according to the International Council of Shopping Centers.
Endcaps at Target stores are touting the retailer’s “Top Toys,” selections for the upcoming holiday season. Meanwhile, real estate on side panels is being used to appeal to shoppers with smart phones who are encouraged to scan a QR code to complete an order and receive free shipping.
Target has joined the Shopkick program, making it the largest retailer to reward its guests for using the app via their smart phones. Target guests nationwide can earn points for shopping at Target that can be redeemed for a variety of rewards.