JACKSONVILLE, Fla. — Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, is partnering with the Wounded Warrior Project to hold the 2013 Believe in Heroes campaign.
With more than 30 major U.S. household name brands already signed on to participate and support service members through the campaign, Acosta will raise funds for critical veteran programs provided by WWP, a nonprofit organization whose mission is to honor and empower wounded warriors. These manufacturers are expected to be just some of the many brands and grocery retailers participating in the 2013 Believe in Heroes campaign.
The campaign will run from Sept. 11 through Veterans Day on Nov. 11. Each participating brand and retailer will help raise funds and awareness for WWP by offering downloadable coupons in a free-standing insert to be circulated to 53 million households nationwide in Sunday, Nov. 3 newspapers. Coupons will also be available via the SmartSource Xpress application. A special Facebook application will be available for the duration of the campaign, which will allow consumers to interact with their favorite participating brands and retailers, download recipes and coupons and learn more about Wounded Warriors’ personal stories.
“In recognition of Memorial Day and National Military Appreciation Month, we are proud to announce our continued support of our servicemen and women through the 2013 Believe in Heroes campaign,” said Robert Hill, president and CEO of Acosta. “Acosta’s broad reach and expertise, combined with our depth of coverage at grocery retailers nationwide, has made it possible to assemble the nation’s leading brands and retailers into a coordinated effort to benefit this important cause, and along with WWP, we thank them for their participation.”
Believe in Heroes was created in 2010 by Acosta to raise funds for WWP and to make a positive impact on the new generation of injured service members who have made significant sacrifices.
Founded in 2003, the Wounded Warrior Project was created to honor and empower service members returning from post-9/11 conflicts who have been injured mentally, physically or both. Its purpose is to raise awareness and enlist the public’s aid for the needs of injured service members, to help injured service members aid and assist one another and to provide unique, direct programs and services to meet the needs of injured service members.