PITTSBURGH -- American Eagle Outfittersannounced a campaign in partnership with FEED Projects to launch a new line available at American Eagle Outfitters stores and online that will benefit the U.S. Fund for UNICEF. American Eagle Outfitters is now offering FEED Guatemala bags in more than 400 of its stores across the country. The bags are also available at www.ae.com. Sales of each FEED Guatemala bag will support local women artisans, while also generating funds to enable the FEED Foundation to make a donation to help UNICEF provide micronutrient supplements to young children in Guatemala.
There are two FEED Guatemala bag styles available—a wristlet (FEED Guatemala 1) for $19.50 and a large tote (FEED Guatemala 3) for $39.50. For each FEED Guatemala 1 wristlet and FEED Guatemala 3 tote purchased at American Eagle Outfitters stores in the U.S. and online, the FEED Foundation will donate $3.50 or $10.50 respectively to the U.S. Fund for UNICEF, to help UNICEF provide one child or three children (respectively) in Guatemala with an entire year’s worth of micronutrient supplements.
“American Eagle Outfitters customers are extremely socially conscious and want their peers to know what they stand for,” said Marcie Eberhart, director of the American Eagle Outfitters Foundation. “The FEED Projects bags make a trend-right fashion statement and a social statement at the same time.”