SANTA ANA, Calif. — AlignMed, a developer of wellness wear, has appointed Robert J. Meers as the company’s CEO. He will be charged with driving the company’s growth and strategic direction.
"The most exciting opportunities I've been involved with are aggressive, entrepreneurial companies that are innovating and creating solutions to problems that had simply been accepted and lived with," said Meers. "Posture affects everyone, but it's probably the best kept secret in wellness. I've spent a lot of time in the garment and apparel business. AlignMed is the first company to develop a garment that can actually help correct and shape the body's alignment and balance. Plus, the concept has been vetted and tested by a panel of medical doctors and research clinics. It's a revolutionary achievement."
Meers served as CEO of Lululemon Athletica from December 2005 to June 2008. Before that, he served as president and CEO of Syratech Corp., a Thomas H. Lee portfolio company. He also spent more than 15 years at Reebok, when the company grew from $13 million to $3.5 billion sales, where he built significant shareholder value by establishing the Greg Norman and Rockport brands. He served as Reebok’s president and CEO from 1996 to 1999.
AlignMed’s wellness wear incorporates the company’s Neuroband touch/tension technology, which the company says helps people achieve the benefits of good posture.