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American Greetings expands justWink line

CLEVELAND — American Greetings has expanded its line of justWink greeting cards.

Each justWink card comes with a QR code and URL on the back that directs consumers to a free justWink app for iPhone and Android phones. Through this app, users can send digital cards via text, email or Facebook. iPhone users can also select a "real mail" option, which allows them to send a personalized card to a friend's mailbox for $2.99. In addition, digital cards can be created and sent for free through the justWink website or through the Nook version of the app.

The expanded paper collection features bold colors, adorable illustrations, and witty copy for every occasion from birthdays and anniversaries to weddings and babies and everything in between, the company said.

"We know our consumers love having really clever, super cute cards at their fingertips and we're excited to bring a new collection of paper cards into the stores where they're already shopping so that they can experience all of the glitter and whimsy firsthand," says Kelly Ricker, justWink brand manager and executive director of product development. "Between the cards, the app and the website, we've made it easy and fun to send friends the freshest content anywhere, anytime."

The new collection of justWink cards can be found at participating drug chains, grocery stores and mass retailers nationwide. In addition, the justWink app can be downloaded for free from the Android Market, iTunes App Store, and Nook app store giving users 24/7 access to the complete and growing collection of more than 350 cards. For more information, visit www.just-wink.com or www.facebook.com/justwink.