CLEVELAND — American Greetings is making kids' birthday cards extra special with its Surprise Inside line.
Each Surprise Inside card features a surprise gift pouch inside that the child can open to reveal a small toy that coordinates with the card's theme, the company said. A sticker reveals to the sender what the secret gift will be.
"We know that moms love to surprise their kids with something new and so we're always working to get the most exciting and innovative products on the market right into her hands in the places she's already shopping," said Carol Miller, executive director of new product concepts at American Greetings. "Surprise Inside really brings the birthday wishes in the card to life and gives the child a fun memento of the occasion."
Surprise Inside greeting cards are available at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.