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Babies'R'Us introduces Japanese children's book inspired lifestyle brand

NEW YORK Lazoo, a juvenile lifestyle brand and media property inspired by a bestselling series of children's books from Japan and geared toward newborns and toddlers, is now available exclusively at all Babies"R"Us stores and select Toys"R"Us stores across the United States. According to the companies, this collection includes apparel for children aged six months to four years, as well as accessories, activity books and stuffed animals.

"After seeing the success that Lazoo's unique product line has achieved with its international launches, and the incredible customer response, we are thrilled to be the first and only retail destination in the U.S. to offer Lazoo products," said Celeste Risimini-Johnson, VP divisional merchandising manager for Toys"R"Us, Inc. "Parents trust Babies"R"Us to provide great brands and fresh, new collections that offer quality merchandise for the little ones in their lives. The Lazoo brand encompasses all of these attributes with its imaginative characters and whimsical designs sure to engage parents and kids alike."

Items in the Lazoo line range from $4.99 to $24.99 and incorporate vibrant colors, unique fabric combinations, applique details, and high-quality materials, the companies reported.