Bebida Beverage Company (BeBevCo), a developer, manufacturer and marketer of relaxation and energy products, is rolling out its flagship beverage, KOMA Unwind Liquid Relaxation, at select 7-Eleven stores in the Quad Cities.
In a pilot run, 16 7-Eleven stores will feature KOMA Unwind Liquid Relaxation and its sugar-free KOMA Unwind Liquid Relaxation Zero brand in five cities straddling the Mississippi River on the Iowa-Illinois borders within the next two weeks. Based upon the results, the KOMA Unwind Liquid Relaxation brand has the potential to launch in more than 400 stores in The Prairie State.
Covered in the 7-Eleven Quad Cities region by a local distributor, KOMA Unwind Liquid Relaxation will soon be available in the following Illinois cities: Coal Valley, Colona, East Moline, Moline, Rock Island, Sherrard and Silvis. Two additional stores in Iowa located in Bettendorf will soon follow.
"Day in and day out, our KOMA Unwind Liquid Relaxation brand is growing," CEO Brian Weber said. "We are always excited to bring in new stores whether it's a 'mom and pop' shop or one of the Goliaths of the industry, like 7-Eleven. There was a time in the beginning of KOMA Unwind when introducing our drink in was unknown and considered 'taking a chance.' Those days are long gone as our marketing and rapidly growing consumer awareness campaigns keep rolling on."
"We are thrilled to have this opportunity to test KOMA Unwind in multiple 7-Elevens in the Quad Cities markets. We have been working on this project diligently for a couple of months. We are confident that the results will be positive and we can put our drinks into the hands of more 7-Eleven consumers so that they may the KOMA way," Tiffany Schultheis, EVP of sales, added.