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Bi-Lo charity going to the dogs (and the cats)

CHATTANOOGA, Tenn. — Bi-Lo annouced that, through April 30, it will host its fourth annual Paws “Feed the Love” campaign. “Feed the Love” is a pet food drive in which food donations go to local-area food banks for families in need to be able to provide food for the four-legged members of their families.

Shoppers can purchase a $5 bag of pet food with the My Bi-Lo Bonuscard, and the food will be picked up by or delivered to the store’s food bank partner. The bag contains a week’s worth of dry and canned packages of Paws Premium, BI-LO’s own brand of high-quality, nutritional and affordably priced cat and dog food.

Nationally, approximately seven million pets are surrendered to shelters each year due to the inability of the owners to pay for food. Through “Feed the Love,” Bi-Lo hopes to help reduce that number in its area. Since 2010, the campaign has provided more than 85 tons of pet food for families in need throughout Bi-Lo’s operating market.

“It is important to us that we provide opportunities such as this for our customers to assist members of their community who face the difficult decision of feeding themselves or their pets,” said Mike Russell, category manager for Bi-Lo. “Bi-Lo cares about the wellbeing of our community, and ‘Feed the Love’ is about giving back to pets that also go hungry.”