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CVS expands store brand portfolio

WOONSOCKET, R.I. — Rite Aid has Pantry, Walmart has Great Value and now CVS/pharmacy has added Total Home, a new home care product line available exclusively at CVS/pharmacy stores nationwide, to its store brand portfolio.

The company is leveraging the store brand offering — which includes facial and bath tissue, paper towels, trash bags, food storage necessities, kitchen and bathroom cleaners, bulbs and extension cords — to strengthen its position among the one-stop shopping key players. 

"Growing and enhancing our store brand offerings continues to be a priority for CVS/pharmacy," said George Coleman, VP of merchandising, store brands and quality assurance, CVS/pharmacy. "We offer customers the convenience of a one-stop shopping destination to find all their health, beauty and household essentials. We are confident that as customers give Total Home a try, these products will exceed their performance expectations and become a staple in their homes."

CVS/pharmacy is touting the quality of its Total Home line and is therefore offering a 100% money-back guarantee to ensure customer satisfaction. The line is available at the more than 7,400 CVS/pharmacy locations, as well as on its website.