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Dickies adds children’s footwear license to portfolio

Leading global workwear brand Dickies has entered into a new licensing agreement with SG Footwear, a division of SG Companies and leading manufacturer, marketer and distributor of children’s footwear in the U.S.

Products under the license will include infant, toddler, boys and girls casual footwear, including hikers, relaxed loafers and classic casuals.

"We are excited to have this new category as it reinforces our product offering for a younger age range," said Michael Penn, VP of licensing for Dickies. "Parents are familiar with our durability in school wear and kids' fashion apparel, and now they will see that translate into a full assortment of kids' footwear."

"We have been providing customers with durable, dependable and high quality kids' footwear for more than 100 years. We're proud to work with a company like Dickies, which shares our vision," said Bernard Leifer, CEO of SG Companies.

Design and production of the Dickies-branded kids' footwear lines will begin immediately, with marketing and distribution expected to begin in fall 2014.

 

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