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Dole Food Company begins New Year with new look

WESTLAKE VILLAGE, Calif. — Dole Food Company has started the New Year with a new look for its website.

Dole describes the redesigned website as easy for consumers to use on all tablets and mobile devices. Dole teamed up with Santa Monica-based digital agency Blitz for one year to work on the redesign.

“We wanted the digital face of Dole to better represent our culture and commitment to consumers,” said Marty Ordman, Dole’s VP of marketing and corporate communications. “We collected feedback from our customers and used that to create a site that is easier to use, has richer product information and aims to help people live healthier lives.”

The updated layout leads visitors to related content and material which they can share with friends on social media sites such as Facebook, Twitter and Pinterest.

“The new Dole.com allows us to present a consistent brand identity across our entire online experience,” said Dole’s digital marketing manager, Michael Contreras. “The new look was designed to pay tribute to Dole’s legacy, while still representing where Dole is headed. The updated site also provides each of the Dole divisions with the flexibility that they need to customize their individual web presence.”