Nothing is ever as easy as it seems in the retail industry. Take Target’s decision to not sell denim jeans that have been distressed using the sand blasting method. That means the company or its suppliers now have to amend or implement some type of reporting infrastructure and audit protocol to ensure any distressed jeans Target sells achieved their weathered look through appropriate means. For an insightful look at the issues of eco-labels and the certification process that underpins the validity of such claims, check out this column from Deloitte Consulting executive Chris Park. Click here.