Former CDW exec in driver’s seat at

CHICAGO — Former CDW executive Barbara Mousigian has been appointed VP of product for, an online resource for buying and selling new and used cars. 

Mousigian will be responsible for defining the company's product strategy. She will also oversee the development and launch of new products and help her team enhance's existing properties. 

"As we push ourselves for rapid growth via the rollout of successful new products, our commitment to innovation is more important now than ever," said William Swislow,'s chief information officer and SVP of product. "I'm confident Barbara's strong and diverse business background will be a major asset as we continue to build effectiveness and hone the strategy of our product organization."

With 16 years of Web leadership experience and a robust marketing background, Mousigian has worked in a variety of industries, including e-commerce, consumer packaged goods and marketing services. Mousigian was a senior director at CDW, leading strategy and day-to-day operations for the company's multibillion-dollar e-commerce business, including mobile, search engine marketing and social media components. 

"At its core, a product organization should take all available information, research and customer insights and translate those into the solutions people need, delivered just before they realize they need them," said Mousigian. "I am very excited to join an industry leader like that is committed to the consumer experience and embraces testing, trying new things and challenging the boundaries of their arena." 

Mousigian earned her bachelor's degree in economics from Princeton University and her strategy and marketing-concentrated MBA from University of Chicago Graduate School of Business. 

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