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Former Lululemon CEO Christine Day to head healthy food brand

Christine Day is going from CEO of Lululemon to CEO of healthy food brand Luvo.

"Christine's unbridled passion for retailing and consumer insight adds an important component to elevate Luvo into the consumer mainstream," said Luvo founder and president Stephen Sidwell. "We look forward to Christine's guidance for the brand, helping Luvo take the lead in the national movement that delicious, nutrient-dense food can be affordable, convenient and easily accessible."

At Lululemon, Day was responsible for creating and executing the company's long-term business strategies, directing its continued development and reinforcing its position as a global leader of yoga-inspired athletic apparel.

Additionally, Day spent 20 years with Starbucks, where she held several key senior management positions, most recently as president of its Asia Pacific group. She also served in various capacities including SVP, North American finance and administration and VP of sales and operations for business alliances.

"Joining a team of professionals with such a strong track record is quite appealing, and the growth opportunities that are available for Luvo are endless.  I am most excited about getting back into the food industry," said Day. "In a short amount of time, Luvo has set itself apart in the industry. It has placed a real premium on providing great-tasting prepared food with high-quality ingredients, while making it nutritious and without excessive cost. Luvo is well-positioned for the future, and I look forward to working with the leadership team and our retail partners to take the brand to the next level."

Also joining the company’s executive lineup as partner and brand development officer is Derek Jeter. He will be involved in product development as well as enhancing brand awareness. He will also support Luvo's charitable endeavors, help create strategic partnerships and offer counsel on other relationships that are developed in the sports and nutrition world.

"Eating well and maintaining a healthy lifestyle have become important priorities in my life and are critical to ensuring my peak performance on and off the field," said Jeter. "I believe in the vision of the Luvo team and look forward to helping them positively impact health and wellness in our country by changing the way we eat."

The All Star is not the only celebrity ambassador coming on board to help propel the brand. Actress Jennifer Garner, Pittsburgh Steelers strong safety Troy Polamalu and physician and wellness specialist Dr. Mark Hyman are also celebrity ambassadors for the brand.

Luvo develops, manufactures, markets and sells healthy retail food products, including flatbreads, soups and fresh and frozen ready-made entrees.