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GameStop rolls out gift card exchange

GameStop customers can now exchange gift cards online for a GameStop e-gift card. The new offering is part of a partnership with Cardpool, a leading gift card exchange platform.

Consumers can trade in plastic and e-gift cards online by filling out the individual gift card information at https://gamestop.cardpool.com. Once the information is verified and the transaction is complete, consumers receive a GameStop e-gift card via email that they can use at one of the more than 4,400 store store locations nationwide or online.

"We've always been about providing our customers access to the best in gaming technology and providing value through our trade-in and pre-owned offerings," said Jon Haes, VP, pre-owned merchandising at GameStop. "Through our partnership with Cardpool, GameStop is offering customers a new way to purchase the devices and games they enjoy playing. Offering our customers the unique ability to exchange other retailers' gift cards into GameStop e-gift cards, we are providing a way to get even more value from being a GameStop customer."

"We're excited about our partnership with GameStop. This is the first gifting exchange of its kind for a major retailer," said Tomas Campos, Blackhawk Network GM of online, mobile and emerging products. "GameStop is a leader in console, video game and mobile electronics trades and together we are able to expand their successful trade-in and pre-owned services to the gift card industry."