OBERLIN, Ohio — Walmart and Target are the top go-to retail stores for college students, according to a new study.
The Student Watch study, conducted by OnCampus Research — a division of the National Association of College Stores — found that among 15,000 college students from 21 campuses nationwide, 62% reported that they shopped at Walmart in the past 90 days. Coming second was Target with 58%, followed by such dollar stores as Dollar Tree and Dollar General with 36%.
When taking the education level of students into account, the study found a bigger discrepancy between where students shopped. Freshmen students were more likely to shop at Walmart (69%), while a higher percentage of graduate students shopped at Target (59%).
OnCampus survey was conducted between Oct. 1 and Oct. 31, 2010.