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The ghosts of Christmas past at Target

Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.

Target featured various ads going all the way back to the 1940s and 1950s at www.abullseyeview.com that highlight how much simpler the retail industry was. Some of the ads seem crude by today’s standards and as subsequent decades are featured in a timeline fashion Target’s promotional efforts offer a revealing glimpse of what mattered most to shoppers at the time. Click here to take a trip back in time.