Guess has unveiled a new mobile app for its customers powered by the MicroStrategy Alert Platform.
The new Guess app, which is available simultaneously on Apple iOS and Android devices, offers a personalized high-interactivity loyalty channel between Guess and its customers through their mobile phones. It merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending Guess campaigns and promotions through their social networks (Facebook, Twitter, SMS, or email).
The mobile app will allow Guess marketers to forge a closer relationship between the brand and its customers. Guess marketers will be able to introduce new products and to merchandise existing products using high-resolution images and videos. They can cross-sell and up-sell products based on previous purchases or promotion responses. Using geo-fencing and the deep data analytics in Alert, the retailer will also be able to offer instant promotions to customers that are immediately relevant based on location and previous purchases.
“Our new Guess app will allow us to engage with our customers in a highly interactive and personalized fashion,” said Michael Relich, COO at Guess “Our goal is provide our customers with something they will love to use because it is so convenient, easy, feature-rich, and stylish. At the same time, we wanted to provide our customer relationship team with a wide range of analytic and promotion capabilities to create an immersive and personalized experience.”