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Hain Celestial expands brands portfolio with acquisition

The Hain Celestial Group, an organic and natural products company, has acquired Tilda Limited, a Basmati and specialty rice products company. Tilda brand's portfolio includes more than 60 dry rice and ready-to-eat products under the names Tilda, Akash Basmati and Abu Shmagh.

"We are very excited by the strategic acquisition of Tilda, which expands our worldwide better-for-you product portfolio into the premium Basmati rice category along with other specialty rice products. We plan to grow the Tilda brand further using our existing solid distribution platform in the United States, Canada and Europe with Basmati and ready-to-heat rice product offerings," said Irwin D. Simon, founder, president and CEO of Hain Celestial. "Additionally, Tilda's existing, fast-growing markets in the Middle East, North Africa and India provide us with new markets for expansion of our global brands, including Earth's Best, Ella's Kitchen, Celestial Seasonings, Terra, Rice Dream and Almond Dream, to name a few."  

Tilda, founded in 1972 by the Thakrar family, has been credited with being the first company to bring Basmati rice to the Western world.

"Tilda is an important part of Hain Celestial's worldwide expansion to offer organic and natural products to a global consumer base as we continue to strive to 'Change the Way the World Eats' with nutritious product offerings," Simon added.  

 

 

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