Golfer Blayne Barber will partner with C9 by Champion, Target’s exclusive line of activewear, while competing on the Web.com Tour this season. The 24-year-old Lake City, Fla., native joins a roster of 12 other athletes supported through Target’s athlete program, and is the first to represent the C9 by Champion brand.
“Target has such a long tradition of working with pro athletes. I’m really proud to be the first golfer to wear C9 by Champion,” said Barber. “My wife and I shop at Target weekly, so it’s exciting to be an official member of the team.”
Barber earned his first Web.com Tour victory earlier this month, winning the South Georgia Classic at Kinderlou Forest Golf Club in Valdosta, Ga. He was a 2012 First-Team All-American at Auburn University, the same year he set the Auburn single-season scoring record. This is Barber’s first season as a full-time Web.com Tour player; he currently sits sixth on the tour’s money leaders list.
“Blayne is an outstanding young golfer and we think his new look in our C9 activewear will turn a lot of heads,” said Daniel Griffis, VP, experiential marketing and alliances, Target. “We are proud to have been with him for his first Web.com Tour win, and look forward to what his bright future will hold.”
Target introduced C9 by Champion in 2004, and has grown the activewear brand to include apparel, shoes and accessories for men, women and children. The exclusive activewear line is available at all Target stores with an extended assortment of colors and sizes available online at Target.com/C9.