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JCPenney helps underprivileged teens realize prom dreams

PLANO, Texas -- JCPenney is giving underprivileged teens the chance to have their very own prom dress, while at the same time encouraging those more fortunate to give to a worthy cause. The company announced that from March 13 through April 2, customers can donate their gently worn prom dresses at one of more than 1,100 JCPenney stores nationwide.

The jcpenney prom dress donation campaign, "Wear it, Rock it, Give it," encourages teens to bring in a gently worn prom or special occasion dress and receive a 20% off coupon on any regular or sale priced prom dress redeemable at JCPenney or jcp.com. All dress donations will benefit a local afterschool charity, which will be distributed to underprivileged teen girls in the community following the campaign.

"For a teenage girl, prom night is her opportunity to make a personal fashion statement with a dress that makes her look as good as she feels. Unfortunately, there are many girls who do not get the chance to shine because they are unable to afford a dress," said Liz Sweney, co-chief merchant forJCPenney. "By leveraging our national presence, we are making it easy for teens to pass on dresses that have likely been worn once so that more girls can experience the fun and glamour of their high school prom."