Specialty retailer J.Jill is preparing to roll out a redesigned store concept in four markets across the United States.
"The new approach to store design is based on our understanding of what is important to our customers. We want to delight her with our beautiful, versatile collections and inspire her confidence with our guiding service," said CEO and president Paula Bennett. "The new stores offer her a very warm welcome."
The prototype stores feature lifestyle displays down the center, flanked by individual shops, and expanded dressing rooms. The design was developed and executed by New York-based Kramer Design Group, and evokes the brand’s "uncomplicate" platform, which debuted earlier this year. According to the retailer, "uncomplicate" represents the brand's way of saying, “Trust us to take care of what you wear, so you can focus on the things in life that are most important to you.”
J.Jill is an expanding, multichannel business and national premiere specialty retailer of misses, petite, tall and women's clothing with more than 200 stores. Kramer Design Group is a multidisciplinary design firm specializing in retail consumer experiences.