Jo-Ann Fabric and Craft Stores is teaming with the Cleveland Cavaliers for an unconventional promotion. The craft retailer will be distributing capes to fans at the second annual Superhero Night at the Cavs vs. Boston Celtics game Saturday, April 12 at 7:30 p.m. at Quicken Loans Arena.
The first 500 fans to visit Team Jo-Ann at the Express Yourself table on The Q’s main concourse (located near section 133) will receive an official Wine & Gold Cavaliers Superhero Cape courtesy of Jo-Ann Fabric and Craft Stores. Fans will also have the opportunity to craft their own superhero masks (while supplies last).
The specially themed “Cavs Superhero Night” will also include a chance for fans to get their photo taken with “life-like” characters on the arena’s main concourse.
“We are excited to join forces with the Cavs to bring Superhero Night to The Q,” said Beth Shivak, manager of special events for Jo-Ann. “Once fans arrive at the arena they should find Team Jo-Ann on the main concourse to pick up their Wine & Gold capes to be ready for action.”
Once fans have their masks and capes ready, they can take their Superhero Selfie in front of an oversized Cleveland skyline. The photo opportunity will be located on the main concourse.
“We hear that the Wine & Gold capes give superhuman powers to those who wear them,” said Kerry Bubolz, Cavaliers president of business operations. “With Supervillains sure to be roaming The Q’s concourse along with the Superheroes, we thank Jo-Ann for giving us that extra WHAM! ZAP! POW! to ensure everyone has a great time at the game!”
Jo-Ann is also reminding those who don’t get a cape that it carries a large assortment of products, including cotton and fleece fabrics, featuring a variety of superheroes and characters for crafting and sewing, including Spider-Man, Teenage Mutant Ninja Turtles and Retro Marvel Comic Book Characters.