MENOMONEE FALLS, Wis. Kohl’s announced the early renewal of its long-term license agreement to be the exclusive provider and marketer in the United States of all Simply Vera Vera Wang merchandise, a premium lifestyle collection. Kohl’s also announced its plans to expand Simply Vera Vera Wang into cosmetics by spring 2012 in Kohl’s stores nationwide and Kohls.com.
“Kohl’s is pleased to announce the early renewal of its partnership with the Vera Wang Group and expand the successful Simply Vera Vera Wang lifestyle collection into cosmetics,” said Kevin Mansell, chairman, president and CEO of Kohl’s Department Stores. “Leveraging the strength of our exclusive and private brand portfolio allows us to broaden our cross category representation of existing brands and continues to differentiate Kohl’s in the marketplace.”
At launch, the Simply Vera Vera Wang branded line of cosmetics will include make-up and color, skin care, bath and body products and beauty accessories. Kohl’s will continue to lead all marketing efforts for the Simply Vera Vera Wang premium lifestyle collection.