L’Oréal is expanding its relationship with Demandware, a cloud commerce solutions provider, and will use the Demandware Commerce platform to power the digital transformation strategy of its brand portfolio around the globe.
Demandware will be the central platform for managing digital consumer engagement across all channels, including Web, mobile, store and social, for more than 25 distinct brands. The company is leveraging the global platform as part of its strategy to accelerate e-commerce growth and transform its technology framework to enable fast time to market, operational efficiencies, exceptional customer experiences and global branding consistency.
L’Oréal originally engaged with Demandware in 2010 through the L’Oréal Luxe products division in the U.S. and Canada and successfully deployed the Demandware platform across several luxury brands, including Kiehl’s, Lancôme, Armani and Yves Saint Laurent Beauté, and then extended into its professional products division in the U.S. for its Kérastase and Shu Uemura brands.
“At L’Oréal, our mission is to put the best of beauty within everyone’s reach. We have a very exciting vision for moving the company and our brands forward in this digital revolution and it’s imperative that we have the best commerce platform underpinning our strategy,” said Vincent Stuhlen, global head of digital at L’Oréal Luxe.
“Demandware is an agile solution for fast deployment with an advanced ecosystem of partners, and provides an ongoing flow of innovation. After the success of our L’Oréal North American businesses, we are confident that Demandware is the right solution to further our eBusiness strategy worldwide,” added Jean-Christophe Sautory, CIO at L’Oréal S.A.
With Demandware, L’Oréal will have a single platform for developing and managing multiple sites with support for multiple languages and currencies. Demandware’s cloud infrastructure will scale to support hundreds of e-commerce sites and other digital touch points, including mobile and in-store, without compromising performance and brand experience. L’Oréal will be able to ensure consistent global branding across channels and devices, while having the ability to establish distinct experiences for each unique brand and geography.
“We are truly honored that L’Oréal –– the beauty industry leader –– has decided to expand its relationship with Demandware. It’s a testament to the scale of our platform and the benefits of our model. We look forward to working with L’Oréal as it turns its vision into reality,” said Tom Ebling, CEO of Demandware.