Macy’s is preparing to bring back its American Icons campaign in May. Now in its second year, the initiative will kick off with a variety of family events inspired by America’s favorite pastimes, designer fashions, all-star talent and a give-back program to benefit those who have served the country.
“Macy’s celebration of America really connected with our customers and associates last summer,” said Martine Reardon, Macy’s chief marketing officer. “Our charitable program to benefit Got Your 6 and America's veterans raised millions of dollars during our first American Icons campaign, and we are excited to once again support this important cause. We’ve also built on last year’s success with a parade of fun, summer-themed events and the latest fashion from popular brands represented by some of our country’s best known talents, including Ryan Lochte, Ireland Baldwin, Brett Eldredge and Jana Kramer, as well as Tommy Hilfiger’s ‘To Tommy From Zooey’ collection with Zooey Deschanel — all while paying tribute to the people, places and things that make this country so special.”
For the second year, Macy’s is partnering with Got Your 6. In the military, "got your six" is a term that means "I've got your back.” Uniting the resources of the entertainment industry with a coalition of more than 30 veteran-focused, nonprofit partners, Got Your 6 is dedicated to improving veteran reintegration, celebrating veterans as leaders and civic assets and putting their skills to work at home. The coalition focuses on six pillars of reintegration: jobs, education, health, housing, family and leadership, with a goal to change the conversation around America’s millions of military veterans.
Macy’s 2013 “American Icons” campaign raised funding for the nonprofit partners of Got Your 6, to benefit their commitment to veterans and military families.
To support Got Your 6 and its nonprofit partners, Macy’s again will offer a special savings pass to benefit the effort. Kicking off May 17 with “Got Your 6 Saturday,” customers can give $3 at any register and receive a savings pass for a day they choose — 100% of the purchase price will be donated to Got Your 6 and its nonprofit partners to empower returning veterans and military families.