NEW YORK — Macy's announced that it has partnered with Latina magazine and the Hispanic Scholarship Fund to celebrate Hispanic Heritage Month with special events and once-in-a-lifetime internship opportunities.
"Macy's is delighted to once again celebrate Hispanic Heritage Month with a host of in-store special events and partnerships," said Dineen Garcia, Macy's vice-president of Diversity Strategies. "In celebration of Latina magazine's 15th anniversary and in support of the Hispanic Scholarship Fund's Generation 1st Degree initiative, we hope to entertain, empower and build upon the legacy of success in the Latino community."
Macy's and Latina will hold a model search in 10 cities nationwide. At each model casting eight to 10 Hispanic models will be selected to participate in the store's upcoming Hispanic Heritage Month event in addition to receiving a $100 Macy's gift card. Of the models chosen in all 10 markets, four of them will be selected as the top models and will collect an additional Macy's gift card, worth up to $1000.
Macy's and the HSF said it will select the internship winner from those who apply nationwide and will also offer a $1000 Wardrobe Scholarship to kick-off the summer job with appropriate business attire.
Latina magazine will also offer a once-in-a-lifetime opportunity for one lucky student to win an all-expense paid trip to New York City to intern at the magazine for one week, Macy's announced. During the internship, the winner will learn the basics of magazine publishing, lunch with Latina magazine's editorial director and/or publisher and enjoy a $1000 shopping spree provided by Macy's with the publication's fashion and beauty editors.
Macy's will mark Latina magazine's 15th anniversary with in-store cocktail events at 10 locations. Each will feature Latina magazine's fashion and style expertise, the Hispanic Scholarship Fund's innovative programs and back-to-school and fall fashions as modeled by the Latina Model Search winners. In addition, Lancôme will offer attendees quick touch-ups and tutorials on the latest makeup offerings.