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Macy's raises $4 million during cause shopping event

NEW YORK — Macy’s has raised $4 million for March of Dimes and various charitable organizations across the country as a result of its 2012 “Shop For A Cause” event.

Now in its seventh year, “Shop For A Cause” is Macy’s unique, one-day-only shopping event that was created to support local and national charities’ fundraising efforts. Macy’s designated March of Dimes, the leading non-profit organization for pregnancy and baby health, as its national beneficiary of all proceeds of sales of “Shop For A Cause” savings passes in-stores and on macys.com. To date, Macy’s Shop For A Cause has raised $46 million for thousands of charities across the country.

“‘Shop For A Cause’ represents a meaningful way for Macy’s and its customers to give back to the community by raising funds for organizations that do important work locally and nationally,” said Martine Reardon, Macy’s chief marketing officer. “We continue to be inspired by the millions of customers who support this program, and are proud to announce that $4 million was raised as a result of this year’s efforts.”

This year, more than 7,000 local charities signed up to participate. By purchasing $5 “Shop For A Cause” savings passes from these organizations, customers supported their favorite causes and received 25% off on regular, sale and clearance merchandise, as well as 10 percent off watches, furniture, mattresses and area rugs in the store all day on Saturday, Aug. 25, and were eligible to win a $500 gift card.